Porcelain dental veneers offer an exceptional solution for anyone looking to improve the appearance of their teeth significantly. Whether it is discoloration, chips, gaps, or misalignment, dental veneers can transform smiles while also preserving the natural structure of the teeth. At Mount Auburn Dental, we provide expert care in porcelain veneers, ensuring that every smile is enhanced beautifully and naturally.

Porcelain veneers are thin shells of ceramic material custom-made to fit over the front surfaces of the teeth. The procedure begins with a consultation, during which a skilled dentist evaluates the condition of the teeth and discusses the desired outcome with the patient. After shaping the teeth to accommodate the veneers, impressions are taken, which the laboratory uses to craft the veneers that perfectly fit each individual’s dental anatomy.

Here are a few reasons why individuals should consider porcelain veneers:

• Aesthetic Improvement: Porcelain veneers are designed to match the natural color and texture of teeth, making them a seamless addition. They are an ideal solution for correcting unevenly shaped or discolored teeth, giving individuals the confidence to smile brightly.
• Durability: Veneers are not only aesthetically pleasing but are also built to last. With proper care and maintenance, they can withstand everyday wear and tear, making them a long-term investment in oral health.
• Quick Transformation: The process of applying porcelain veneers is relatively quick, typically requiring only a few visits to the dentist. Patients can achieve a dramatically improved smile in a short amount of time, often within weeks.

With a commitment to quality care and patient satisfaction, Mount Auburn Dental has earned a reputation as a leading dentist in Auburn. Patient feedback highlights the friendly and professional environment, making dental visits less daunting and more inviting. One reviewer noted, “The staff here is incredibly welcoming and attentive. I felt comfortable throughout my treatment and love my new smile!”

Patients searching for the best dentist near them will find that Mount Auburn Dental is dedicated to not just performing procedures, but also to providing education on oral health. The team stays up-to-date with the latest techniques and advancements in general dentistry, ensuring that individuals receive the most effective treatment available. For further information on the professional background of our lead dentist, visit their [LinkedIn profile](https://www.linkedin.com/in/jim-helmkamp-6a470b137).

Choosing porcelain dental veneers can transform both the look and confidence of an individual. Anyone interested in learning more or ready to enhance their smile through porcelain veneers is encouraged to reach out. To schedule an appointment, visit Mount Auburn Dental and take the first step towards a radiant smile today.

The information provided on this website is for general informational purposes only and is not intended as professional advice. While efforts are made to ensure the accuracy of the content, no liability is assumed for any harm or misunderstandings that may result from the use of this information. This disclaimer applies to all content published on this website.

Tooth extractions, while sometimes viewed with apprehension, are an important service offered in general dentistry to maintain overall oral health. There are specific situations where an extraction may be the best course of action, ensuring long-term well-being for patients.

One primary reason for tooth extractions is the presence of severe tooth decay. If a tooth is damaged beyond repair, leaving it in place can lead to further complications, including infection. Dental professionals assess the situation comprehensively and recommend an extraction if necessary.

Another common reason for an extraction involves overcrowded teeth. In many cases, teeth may not have enough space to grow properly. This can cause pain, misalignment, and functional difficulties. In such instances, extracting a tooth can help create the necessary space for a healthier smile.

Extractions might also be necessary for impacted teeth, particularly wisdom teeth. These teeth often do not emerge properly, leading to pain, swelling, and potential infection. Removing these teeth prevents complications and promotes better oral health.

What can patients expect during the extraction process? First, a thorough examination is conducted, often accompanied by X-rays to evaluate the situation extensively. Once the decision is made to proceed with the extraction, local anesthesia is administered to ensure comfort throughout the process. The majority of patients report that the procedure itself is relatively quick and straightforward, especially with the support of a skilled dental team.

After the extraction, patients should follow care instructions closely to ensure a smooth recovery. This typically includes avoiding certain foods, keeping the extraction site clean, and managing any discomfort with prescribed pain relief methods.

At Mount Auburn Dental, dental professionals are committed to providing gentle, compassionate care during the extraction process. Numerous reviews highlight the positive experiences of patients who appreciate the meticulous approach and attention to comfort. One satisfied patient shared, “The team was professional and made what I feared into a manageable process.” Such feedback reinforces the commitment to excellence in care.

For those searching for a reliable dentist in Auburn, Mount Auburn Dental is conveniently located at 227 Mount Auburn Ave, Auburn, ME, 04210. With a dedicated team ready to address dental concerns, individuals can trust in the expertise available for tooth extractions and other general dentistry services.

Understanding the process and potential benefits of tooth extractions can alleviate concerns and empower individuals to make informed decisions regarding their dental health. Whether facing decay, overcrowded teeth, or impacted wisdom teeth, the dental professionals at Mount Auburn Dental can guide patients through these challenging situations.

If there are any questions or interest in scheduling an appointment, individuals are encouraged to reach out for more information. The experienced team at Mount Auburn Dental is readily available to provide assistance and support on the journey to better oral health. Visit Yelp for additional insights on patient experiences, and remember, taking the first step towards dental care is just a call or click away.

To schedule an appointment today, simply click here.

The information provided on this website is for general informational purposes only and is not intended as professional advice. While efforts are made to ensure the accuracy of the content, no liability is assumed for any harm or misunderstandings that may result from the use of this information. This disclaimer applies to all content published on this website.

Maintaining oral health goes beyond regular dental visits and proper hygiene; diet plays a crucial role as well. At Mount Auburn Dental, located at 227 Mount Auburn Ave, Auburn ME, 04210, the emphasis is placed on educating patients about how nutrition affects dental wellness. This blog post explores foods that promote healthy teeth and gums, showcasing why this dental practice stands out among other options for a dentist in Auburn.

Certain foods can strengthen teeth and support overall oral health. For instance, dairy products such as milk, cheese, and yogurt are rich in calcium and phosphates, vital for enamel strength. Consuming crunchy fruits and vegetables like apples and carrots can increase saliva production, helping to neutralize acids produced by bacteria in the mouth. Additionally, green leafy vegetables loaded with vitamins provide essential nutrients conducive to maintaining healthy gums.

Moreover, nuts, particularly almonds, are an excellent snack choice as they are low in sugar and high in protein and essential fats. Including omega-3 fatty acids from fish can also contribute to healthier gums and reduce inflammation. Foods high in vitamin C, such as oranges and strawberries, can boost gum health by improving tissue integrity.

Conversely, certain food choices can detrimentally impact oral health. Sugary snacks and beverages promote the growth of harmful bacteria, leading to tooth decay. Acidic foods and drinks can erode enamel and should be consumed in moderation. Making informed dietary choices not only supports oral health but can also enhance overall well-being.

At Mount Auburn Dental, patient education is prioritized. Services are tailored to promote awareness regarding the relationship between diet and oral health. This commitment to patient care ensures individuals receive a comprehensive understanding of how dietary choices impact their dental wellness. With experienced staff members, every visit becomes an opportunity for personalized advice aimed at fostering healthier lifestyles.

For those seeking an Auburn dentist who prioritizes preventive care and patient education, look no further than Mount Auburn Dental. Feel free to connect via Facebook for updates and oral health tips, or visit the website for more information about the practice’s dedicated services.

In conclusion, understanding the effect of diet on oral health is essential for maintaining a brilliant smile. A well-balanced diet, rich in nutrients, can significantly enhance dental health. By choosing Mount Auburn Dental as the trusted dentist near you, patients can engage with a welcoming team focused on comprehensive care. Schedule an appointment today to explore how nutrition can aid in achieving optimal oral health.

The information provided on this website is for general informational purposes only and is not intended as professional advice. While efforts are made to ensure the accuracy of the content, no liability is assumed for any harm or misunderstandings that may result from the use of this information. This disclaimer applies to all content published on this website.

Individuals looking for an effective and discreet orthodontic solution will find SureSmile clear aligners to be an exceptional option at Mount Auburn Dental. Located in Auburn, ME, and known for its dedication to patient care, Mount Auburn Dental strives to transform smiles while providing an engaging and comfortable experience. As a reputable dentist in Auburn, this practice offers state-of-the-art dental solutions to suit diverse patient needs.

SureSmile clear aligners are designed to straighten teeth in a subtle manner, making them an appealing choice for those who may feel self-conscious about traditional braces. Here’s why choosing SureSmile at Mount Auburn Dental is a smart decision:

• Discreet Appearance: Unlike metal braces, SureSmile aligners are virtually invisible, allowing individuals to maintain their confidence throughout the treatment process.
• Comfortable Fit: Made from smooth, custom-designed materials, SureSmile aligners provide a comfortable fit and minimize irritation to the gums compared to traditional braces.
• Convenience: Patients can easily remove aligners during meals and for oral hygiene, making it simpler to maintain daily routines and enjoy favorite foods without restrictions.

Reviews from satisfied patients highlight the high level of care and knowledge provided by the team at Mount Auburn Dental. One review mentions, “The staff is friendly, and the atmosphere is welcoming. They explained everything clearly, which made the process enjoyable.” Such testimonials reflect the commitment to excellence in delivering dental services.

Utilizing advanced technology, the SureSmile system allows for precision in tooth movement, ensuring effective treatment outcomes. Patients can anticipate a personalized plan that aligns with their unique dental needs and lifestyle. With a focus on optimal results, the team is dedicated to helping individuals achieve their desired smiles in a timely manner.

At Mount Auburn Dental, the goal is to establish lasting relationships with patients and foster an environment where they can openly discuss their orthodontic questions and concerns. For those interested in exploring how SureSmile clear aligners can enhance their smile, reaching out to the practice is encouraged. Take the first step toward a confident and beautiful smile by contacting the office at (207) 782-3971 or through this link for more information.

To begin the journey to a straighter smile, scheduling an appointment is an effortless process. Visit Mount Auburn Dental’s website to learn more about SureSmile aligners and overall dental services. Embrace the opportunity to express confidence through a beautifully aligned smile with the expert care offered at Mount Auburn Dental.

The information provided on this website is for general informational purposes only and is not intended as professional advice. While efforts are made to ensure the accuracy of the content, no liability is assumed for any harm or misunderstandings that may result from the use of this information. This disclaimer applies to all content published on this website.

Patients seeking a reliable dentist in Auburn will find that Mount Auburn Dental offers cutting-edge solutions to enhance the dental experience. One such innovation is CEREC technology, which allows for same-day dental restorations. This advanced method redefines how crowns and other dental prosthetics are created, ensuring that patients spend less time in the dental chair while enjoying excellent care.

CEREC, which stands for Chairside Economical Restoration of Esthetic Ceramics, leverages advanced imaging and milling technology. Instead of requiring multiple visits for traditional dental restorations, CEREC enables the creation of crowns, inlays, and onlays in just a few hours. Here are several key advantages of choosing CEREC at Mount Auburn Dental:

• Time Efficiency: With CEREC, there is no need for temporary restorations or multiple appointments. Patients can receive a permanent crown in one visit, saving valuable time and reducing the inconvenience of multiple trips.
• Precision and Fit: Using sophisticated digital imaging, the CEREC system creates an accurate 3D model of the tooth. This precision results in better-fitting restorations, which enhances comfort and longevity.
• Quality Materials: The materials used in CEREC restorations are durable and designed to mimic the natural appearance of teeth, leading to aesthetically pleasing results that blend seamlessly with existing teeth.

By choosing Mount Auburn Dental for CEREC technology, individuals are selecting not only convenience but also quality care delivered by a highly trained team. The practice is deeply committed to improving patient experiences and outcomes by incorporating modern advancements in dentistry.

Feedback from satisfied patients highlights the excellent service and efficiency at Mount Auburn Dental. For instance, a recent 5-star review praised the ability to receive a crown in a single visit, stating, “The team at Mount Auburn Dental was friendly and made the entire process smooth and quick. I couldn’t believe I walked out with a new crown the same day!” This experience reflects the dedication of the staff to ensure that every visit is as pleasant and stress-free as possible.

For those looking for the best dentist near me or searching for trusted dental care in Auburn, ME, the option to utilize CEREC technology for restorations offers a significant advantage. The commitment to providing patients with same-day solutions demonstrates the practice’s dedication to innovation and patient satisfaction.

Choosing Mount Auburn Dental means choosing a practice that values time, precision, and quality. For further information or to schedule an appointment, please visit Mount Auburn Dental’s website today. Experience the difference that advanced dental technology can make in achieving optimal oral health.

The information provided on this website is for general informational purposes only and is not intended as professional advice. While efforts are made to ensure the accuracy of the content, no liability is assumed for any harm or misunderstandings that may result from the use of this information. This disclaimer applies to all content published on this website.

Dental crowns are a vital treatment option in general dentistry, especially for individuals seeking to protect and strengthen damaged or weakened teeth. These custom-made restorations cover the entire visible part of a tooth, providing support and enhancing functionality. At Mount Auburn Dental, located at 227 Mount Auburn Ave, Auburn ME, we specialize in offering comprehensive dental crown services tailored to each patient’s unique needs.

But when are dental crowns necessary? Here are several scenarios where opting for a dental crown is beneficial:

• Severe Decay: When a tooth has extensive decay that cannot be repaired with a simple filling, a crown provides the necessary support and structure.
• Fractured or Cracked Teeth: A fractured tooth can lead to further damage or infection. A crown can stabilize the tooth and prevent additional issues.
• After Root Canal Treatment: Following a root canal procedure, a crown protects the remaining tooth structure and restores its functionality.

At Mount Auburn Dental, the process of receiving a dental crown is both efficient and comfortable. The practice employs state-of-the-art technology and a skilled team to ensure that each crown is crafted with precision. The process typically involves taking impressions of the tooth, creating a custom-fit crown, and placing it carefully to ensure a seamless fit with the surrounding teeth.

Numerous satisfied patients have attested to the quality services provided by Mount Auburn Dental. For instance, one five-star review highlighted, “The staff is incredibly welcoming, and the treatment I received for my dental crown was flawless. I can now chew comfortably again!” This kind of feedback showcases the commitment to excellence that drives every procedure performed at the practice.

For those searching for a reputable Dentist Auburn, Mount Auburn Dental stands out for its combination of dignity, expertise, and patient care.

In addition to restorative treatments, our practice emphasizes preventive care and education to help maintain oral health. Regular check-ups and proper dental hygiene can prevent issues that may lead to the need for crowns in the first place. By choosing Mount Auburn Dental, patients can rest assured they are partnering with a team dedicated to long-term oral health.

For further insights or to discuss the dental crown process, reach out to Mount Auburn Dental, or schedule an appointment today by visiting our website. With a compassionate approach and a commitment to delivering quality care, Mount Auburn Dental is ready to help enhance and protect every patient’s smile. Stay connected and informed by following us on Twitter for updates and tips.

The information provided on this website is for general informational purposes only and is not intended as professional advice. While efforts are made to ensure the accuracy of the content, no liability is assumed for any harm or misunderstandings that may result from the use of this information. This disclaimer applies to all content published on this website.

Mount Auburn Dental
Phone: (207) 782-3971
Url: http://mountauburndental.com/
cash, credit card


227 Mount Auburn Ave.
Auburn, ME 04210

In an era of technological advancements, digital X-Rays have transformed the landscape of modern dentistry. At Mount Auburn Dental, located at 227 Mount Auburn Ave, Auburn ME, 04210, the use of cutting-edge digital X-Ray technology ensures that patients receive the highest quality of care with enhanced diagnostic capabilities. This innovation presents numerous benefits that you can discover when choosing us as your dental provider.

One of the most significant advantages of digital X-Rays is the detailed imaging they provide. These high-resolution images allow dental professionals to examine the condition of teeth, gums, and bones with remarkable clarity. This level of detail aids tremendously in diagnosing dental issues, ranging from tooth decay to periodontal disease, ensuring that any potential problems can be identified and addressed promptly.

Another notable benefit is the reduced radiation exposure associated with digital X-Rays. Traditional X-Rays require higher levels of radiation, while digital methods significantly minimize these levels, ensuring a safer imaging process. This is particularly important for individuals who may need frequent imaging, as it prioritizes their health and well-being.

Additionally, digital X-Rays are more efficient and environmentally friendly. The immediate availability of images means that dental care procedures can proceed without delay, allowing for more time to discuss treatment options and answer questions. This efficiency directly translates to shorter appointments and reduced waiting times, creating a better patient experience. For more information about our services and the technology we use, visit Mount Auburn Dental’s website.

Patient feedback consistently highlights the advantages of choosing Mount Auburn Dental. Many individuals commend the level of care received and the warmth of the staff. As one satisfied patient noted in a five-star review, “The detailed explanations and friendly environment made my visit comfortable and informative.” Such testimonials reflect a commitment to providing personalized care that aligns with modern standards.

In summary, the use of digital X-Rays at Mount Auburn Dental enhances patient care through improved imaging, reduced exposure to radiation, and efficient processes. Dental health is critical, and the adoption of such technologies signifies a commitment to patient safety and quality care. For those seeking a reliable dentist in Auburn, ME, this modern approach positions Mount Auburn Dental as an excellent choice. To schedule an appointment and experience the benefits of cutting-edge dental technology, visit our scheduling page. Stay connected with updates and insights by following us on Twitter at this link.

The information provided on this website is for general informational purposes only and is not intended as professional advice. While efforts are made to ensure the accuracy of the content, no liability is assumed for any harm or misunderstandings that may result from the use of this information. This disclaimer applies to all content published on this website.

Engaging in sports provides numerous benefits, including physical fitness and teamwork development. However, participating in athletic activities can lead to dental injuries, making protective measures essential. An effective method to safeguard oral health during sports is through the use of mouth guards. At Mount Auburn Dental, located at 227 Mount Auburn Ave, Auburn, ME, we prioritize the safety and well-being of individuals who actively participate in sports by offering custom-fitted mouth guards.

Mouth guards are protective devices worn over teeth, acting as a cushion to absorb impact during physical activities. They are crucial for individuals engaged in sports such as football, basketball, hockey, or any contact sport where direct hits to the face are possible. The following points highlight why mouth guards should be considered a necessary component of any athlete’s gear:

• Prevent Dental Injuries: Custom mouth guards are specifically designed to fit an individual’s teeth and jaw structure, providing better protection against chips, breaks, and tooth loss.
• Reduce Risk of Concussions: By absorbing shock and redistributing impact forces, mouth guards can lower the risk of concussions associated with sudden blows to the jaw.
• Enhance Comfort and Fit: Unlike generic mouth guards available at sporting goods stores, custom options from Mount Auburn Dental are tailored for maximum comfort, ensuring athletes remain focused on their performance instead of discomfort.

Furthermore, selecting a qualified dentist is crucial when it comes to mouth guard fabrication. The team at Mount Auburn Dental combines expertise with a commitment to patient satisfaction, making it the ideal choice for residents searching for a dentist in Auburn. Positive reviews highlight the professional and friendly atmosphere, reassuring clients of confident decisions regarding their dental care needs.

With our focus on providing essential dental services, including mouth guard fittings, Mount Auburn Dental stands out as a premier choice. Ensuring that athletes are protected from dental injuries is a priority. Clients can schedule appointments to discuss customized mouth guards, benefitting from personalized care tailored to individual needs. Find more insights and reviews about our services on our Yelp page, where satisfied clients express their positive experiences with our dedicated dental team.

In conclusion, incorporating a mouth guard into athletic gear is a key preventive measure for maintaining oral health. Whether participating in high-impact sports or recreational activities, ensuring proper protection should be a priority. For more information about custom mouth guards or to schedule an appointment, please visit Mount Auburn Dental. Prioritizing oral health and safety is a crucial step towards enjoying an active lifestyle.

The information provided on this website is for general informational purposes only and is not intended as professional advice. While efforts are made to ensure the accuracy of the content, no liability is assumed for any harm or misunderstandings that may result from the use of this information. This disclaimer applies to all content published on this website.

Continuing education is vital for dental professionals to provide the highest level of care. In a constantly evolving field like dentistry, staying current with the latest advancements, techniques, and technologies directly impacts patient outcomes. At Mount Auburn Dental, located at 227 Mount Auburn Ave, Auburn, ME, commitment to ongoing education ensures that every patient receives top-tier treatment and care.

The team at Mount Auburn Dental continually engages in professional development to enhance the skills necessary for superior patient care. With a focus on general dentistry, the staff participates in workshops, seminars, and courses that cover a wide range of topics, including the latest in restorative dentistry, preventive care, and innovative dental technologies. This knowledge allows dental professionals to apply new techniques that can improve both efficiency and comfort for patients.

Furthermore, embracing a culture of learning at Mount Auburn Dental means that every individual on the team is equipped to address a variety of patient needs. This commitment is reflected in patient feedback, where individuals often highlight the professionalism and expertise showcased during visits. For instance, numerous public reviews commend the practice for not only meeting but exceeding expectations in care and service quality. Such positive endorsements reinforce the value of education in enhancing the overall patient experience.

One of the key advantages of choosing Mount Auburn Dental for dental needs is the assurance that care is backed by current research and findings within the field. The dedication to continuous learning translates into informed decision-making regarding treatment options and preventive strategies for patients. The staff is well-prepared to explain procedures, address concerns, and tailor care to individual needs, fostering an atmosphere of trust and confidence.

The commitment to ongoing education is demonstrated through involvement in reputable dental organizations and adherence to new guidelines set forth by industry leaders. When a practice prioritizes learning, it reflects an overall dedication to enhancing patient health and safety. This emphasis on education at Mount Auburn Dental not only upholds standards of care but also builds lasting relationships with patients in the Auburn community.

In summary, Mount Auburn Dental stands out in providing exceptional care by prioritizing continuing education for dental professionals. Engaging a team that actively participates in ongoing learning ensures that patients receive the most advanced and efficient treatments available in general dentistry.

To take the next step towards exceptional dental care, reach out to the dedicated team at Mount Auburn Dental. For more information or to schedule an appointment, visit Mount Auburn Dental or contact them directly at (207) 782-3971. Consider connecting with the practice on LinkedIn for further insights into the team’s professional journey and commitment to patient care: Jim Helmkamp on LinkedIn. Your dental health deserves the best, and Mount Auburn Dental is here to provide it.

The information provided on this website is for general informational purposes only and is not intended as professional advice. While efforts are made to ensure the accuracy of the content, no liability is assumed for any harm or misunderstandings that may result from the use of this information. This disclaimer applies to all content published on this website.

Engaging in sports is a rewarding experience that promotes health and teamwork; however, it does come with risks, particularly regarding dental injuries. This is where athletic mouth guards play a critical role. They are designed to shield teeth and gums from potential harm during activities like basketball, football, or any sport involving physical contact. Investing in a custom mouth guard can significantly reduce the risk of dental trauma while enhancing comfort during athletic endeavors.

If considering a dentist in Auburn for mouth guard services, Mount Auburn Dental offers personalized solutions tailored to meet individual needs. A custom-fit mouth guard is more effective than generic options, ensuring comfort and optimal protection. The process involves creating an impression of the teeth to ensure a snug fit that stays in place during intense activities. This not only aids in preventing injury but enhances performance by allowing athletes to focus on their game rather than discomfort or distractions.

Choosing the right dental practice is essential for quality sports gear, and reviews from satisfied patients highlight the exceptional care provided at Mount Auburn Dental. One recent review praises the friendly and professional staff, noting that the process to obtain a mouth guard was efficient and informative. Personal testimonials like this underscore Mount Auburn Dental’s commitment to patient satisfaction and quality service.

For those searching for an Auburn dentist who prioritizes dental safety and well-being in sports, Mount Auburn Dental stands out. Their experienced team is well-equipped to provide advice on how to protect dental health while remaining actively engaged in sports. It is important to consult a professional who understands the nuances of dental care and can provide expert recommendations tailored to specific athletic needs.

For more information, consider visiting Mount Auburn Dental’s website at https://mountauburndental.com/. Here, individuals can learn about the specifics of custom mouth guards, other dental services, and steps to take for scheduling an appointment.

In addition to providing dental solutions for sporting activities, Mount Auburn Dental emphasizes ongoing education and patient engagement. The practice stays current with advancements in dental care techniques and technology, ensuring that each patient receives the very best. The team at Mount Auburn Dental consistently seeks new ways to improve patient experiences and outcomes.

When considering protective dental gear, choosing a dependable provider is crucial. An Auburn dentist like Mount Auburn Dental brings expertise and a patient-centered approach to every visit. For those looking to enhance their oral health while participating in sports, custom athletic mouth guards represent a proactive step toward safeguarding one’s smile.

To delve deeper into the services offered by Mount Auburn Dental and to schedule an appointment, please visit https://mountauburndental.com/, or check out the professional background of Dr. Jim Helmkamp at https://www.linkedin.com/in/jim-helmkamp-6a470b137. Taking care of one’s dental health should be as integral to an active lifestyle as training and practice are, and Mount Auburn Dental excels in providing this essential service.

The information provided on this website is for general informational purposes only and is not intended as professional advice. While efforts are made to ensure the accuracy of the content, no liability is assumed for any harm or misunderstandings that may result from the use of this information. This disclaimer applies to all content published on this website.